Omnivore and APIC team up to document all creations at the Food Studio at Sirha 2015. Ten chefs will discuss culinary photography and social media over the course of 5 days at Sirha.
Over the past 5 years cuisine has achieved virtually a cult status for a generation of gastronomes. They use their smartphone to take pictures, send tweets and publish blog notes before even tasting their food. What is a beautiful dish? A beautiful presentation? What makes a “beautiful plate“?
Paradox: although a modern dish must taste good, be seasonal and local, in order to be “liked” globally, it must also be aesthetically pleasing and photogenic. But what do these criteria correspond to, what makes a successful presentation, a “beautiful dish”? To answer these questions, omnivore invites ten seasoned chefs familiar with the new codes of culinary aesthetics and communication to contribute in the Sirha Food Studio. In front of the public, they will share their experience with young chefs in order to guide them in bringing to life their vision of glocal Modern cuisine.